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This web site has the following in the site, "Registration and Shirt Sales Online through April 14th At the Bridge on Race Day! Sunday, April 15, 2018." We noticed that the web site also stated " Feel like running across a bridge in the Florida Keys without waking up early or breaking a sweat? Join us for the 4th Annual Cow Key Channel Bridge Run - The Only Zero K Bridge Run." It also said " This is one of the shortest bridges in the Keys and there is a party with beer close to the finish line. Registration is only 10 and includes a souvenir race bib." The header had cow key as the highest ranking optimized keyword. It is followed by cow key bridge, cow key channel bridge, and cow key channel bridge run which isn't as ranked as highly as cow key. The next words cowkeybridgerun.com uses is cow key bridge run 2017. cow key bridge run key west was included and will not be understood by web engines.